Storytelling 2.0 — The art of telling stories in a connected world


The rapid advancement of technology has transformed us into The Jetsons. But the use of these tools to enhance our storytelling makes us seem more like The Flintstones. Writers, creators, producers and academics are still busy developing ways to create richer, more engaging and more profitable transmedia experiences. Dr Jean Pierre Magro speaks to Think on the fascinating and lucrative world of transmedia narratives. Illustrations by Sonya Hallett

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