marketing Archives – THINK Magazine

Dictating the Market

What is it about a story that can make us so invested? Antónia Ribeiro muses over marketing, emotions, and Nazis under the light of Dr Mario Cassar’s research in storytelling.

marketing storytelling

Behavioural Science: More than just buzzwords for Malta

Behavioural economics is on a global high, earning itself a prominent place in both public policy and business. Malta, however, doesn’t seem to be keeping up. Kora Muscat outlines why it should.