Information alone rarely changes behaviour. Fossil fuel cars are no exception. Dr Thérèse Bajada (Institute for Climate Change and Sustainable Development, University of Malta) searches for an optimal mix of facts and emotions to engage people on their mobility choices.
Rush hours, feasts, festivals, beaches in summer, Paceville on Saturday night, all have one thing in common: traffic. Malta has one of the largest traffic problems in the world. Researchers at the University of Malta are trying to figure out what can be done to ease road rage and reduce drivers’ lost time.
