Design is a transformation process. The idea is to transform problems into solutions through creative design thinking. With guidance from Dr Lawrence Farrugia, Daniela Quacinella, and Dr Sarah Pulé, we (Benjamin Farrugia and Andrea Gerada) have researched and designed a conceptual product-service which could revolutionise the marine fire rescue industry using drone technology.
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Picture the following. You are a museum director or curator who wants more locals in your space. You are confident that your next art event will attract them: a prestigious artist from London, a series of exciting talks… You are certain it will be a success, because your passion and knowledge are behind this activity. On the day, as you stand near the entrance with excitement tingling across your fingertips, you slowly begin to despair. Despite a great marketing campaign, the local residents congregate anywhere but the museum. What went wrong?
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