Information alone rarely changes behaviour. Fossil fuel cars are no exception. Dr Thérèse Bajada (Institute for Climate Change and Sustainable Development, University of Malta) searches for an optimal mix of facts and emotions to engage people on their mobility choices.
Behavioural economics is on a global high, earning itself a prominent place in both public policy and business. Malta, however, doesn’t seem to be keeping up. Kora Muscat outlines why it should.
