Behavioural Science: More than just buzzwords for MaltaBehavioural economics is on a global high, earning itself a prominent place in both public policy and business. Malta, however, doesn’t seem to be keeping up. Kora Muscat outlines why it should. Continue reading A/B testing behaviour behavioural economics behavioural studies Bum a Lift business colour psychology COM-B Behavour Model decision making eBay Gillette individuals Innovia marketing people present bias sales psychology status quo bias Unilever
